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Here is a summary list of 'generally' what's included. No two funnels (or agents) are exactly the same.
Strategy meetings to discuss your marketing, sales goals and expectations.
Review and select the ideal tool stack, i.e. website, web host, email services, CRM, etc.
Create a lead offer (magnet) - usually a PDF, report or other irresistible offer.
Customize landing pages, thank you pages, forms, 'click to call' service - or other tools of the trade.
Craft irresistible messaging and copy to attract your perfect prospect.
Select graphics, photography that supports your brand and evokes an emotional response from your prospective leads
Connect lead forms to email marketing service; or send direct to email.
Connect all technology so all platforms are communicating seamlessly.
Informed updates throughout the project process - at least weekly.
30 days to optimize your funnel for conversions.